Creative Director · Mumbai
A quarter-century of shaping brands, frames, and narratives — across print, digital, film, and the space in between.
Discover the work →About
Ashwin Boricha is a Mumbai-based Creative Director, Filmmaker, and Photographer with over 25 years of practice spanning media, publishing, brand identity, and visual storytelling. He has directed creative thinking for some of India's most recognised media properties and consulted for brands across India, Europe, the USA, and APAC.
His work is characterised by an uncommon fluency — equally at ease designing a brand system, directing a documentary, or composing a landscape through a lens. That breadth is not restlessness; it is the mark of a practitioner who understands that the best creative work speaks one coherent language across every medium it inhabits.
Disciplines
"Great design does not announce itself. It simply makes everything around it feel inevitable."
— A working principle
Journey
Each chapter built on the last — from mastering craft, to leading creative teams, to shaping strategic vision across media, brand, and film.
Connect
Available for brand, film, photography, and creative consulting engagements.